CSS Grid
The future of web design
OMG! Another Design Change?
CSS Grid Layout excels at dividing a page into major regions or defining the relationship in terms of size, position, and layer, between parts of a control built from HTML primitives.
Like tables, grid layout enables an author to align elements into columns and rows. However, many more layouts are either possible or easier with CSS grid than they were with tables. For example, a grid container's child elements could position themselves so they actually overlap and layer, similar to CSS positioned elements.
Building and scaling global SEO Centers of Excellence
Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of Asia-Pacific and more. Global opportunities bring with them a whole new realm of user behaviors, language and intent considerations, and search engine expectations for SEOs to navigate. Google is practically nonexistent in China, for example, where more than 800 million Internet users choose Baidu – which handles an average of 6 billion queries daily in China alone – Haosou, or a handful of others instead.
How can you ensure that your SEO is built to scale as you expand into new global markets?
Being one of a handful of SEOs constantly attempting to explain and justify your needs, budget and activities is a constant uphill battle. Instead, I’ve long been an advocate for the development of Centers of Excellence inside enterprise brands as a proven way to decentralize critical knowledge and best practices. In doing so, SEOs can win buy-in and cooperation across the brand.
In developing Global SEO Centers of Excellence, you can win support and share in SEO successes across the brand. Here’s how.
Promoting SEO maturity in your organization
You have to walk before you can run. Before you can involve your company’s executives and other teams in SEO advocacy and process, you need a set of best practices and clear goals to share.
In organizations with high SEO maturity, we see several common positive traits across the people, process and platforms involved, including:
People
Process
Platform
Only once your people, processes and platform in place are you ready to scale your global SEO efforts. These are the backbone of your Center of Excellence – it’s the foundation on which your organization-wide understanding of and advocacy for SEO can be built.
Below is an example of a framework for broader Digital Centers of Excellence that you can also map to.
What's a Grid
A grid is an intersecting set of horizontal and vertical lines – one set defining columns, and the other, rows. Elements can be placed onto the grid, within these column and row lines. CSS grid layout has the following features:
